{"id":27590,"date":"2026-07-31T10:02:26","date_gmt":"2026-07-31T07:02:26","guid":{"rendered":"https:\/\/www.kalevamedia.fi\/yrityksille\/?p=27590"},"modified":"2026-07-31T12:10:13","modified_gmt":"2026-07-31T09:10:13","slug":"kaytatko-tekoalya-mainoksissa","status":"publish","type":"post","link":"https:\/\/www.kalevamedia.fi\/yrityksille\/2026\/07\/31\/kaytatko-tekoalya-mainoksissa\/","title":{"rendered":"K\u00e4yt\u00e4tk\u00f6 teko\u00e4ly\u00e4 mainoksissa?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2026\/07\/Tekoalymerkinta.png\" \/>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-is33ana-90cc61597f78c5101393b97940cddcbf\">\n#top .av-special-heading.av-is33ana-90cc61597f78c5101393b97940cddcbf{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-is33ana-90cc61597f78c5101393b97940cddcbf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-is33ana-90cc61597f78c5101393b97940cddcbf .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-is33ana-90cc61597f78c5101393b97940cddcbf av-special-heading-h1 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Muista AI-merkint\u00e4<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/p>\n<section  class='av_textblock_section av-i8h3hie-244b1d75dcf1b61610d8168d6a0d8645 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 1.25em;line-height: 1.6\">Yh\u00e4 useampi mainos tehd\u00e4\u00e4n kokonaan tai osittain teko\u00e4lyll\u00e4. Muistetaan kuitenkin, ett\u00e4 teko\u00e4lyn k\u00e4yt\u00f6st\u00e4 on kerrottava avoimesti. Jos mainos on tehty teko\u00e4lyll\u00e4, se pit\u00e4\u00e4 sanoa \u00e4\u00e4neen.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hiauvja-fb00aa8223712f01f669d65670ae58d0\">\n#top .hr.hr-invisible.av-hiauvja-fb00aa8223712f01f669d65670ae58d0{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-hiauvja-fb00aa8223712f01f669d65670ae58d0 hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hfvc5ly-26385ff4008e7810dd6389508bc23888\">\n.flex_column.av-hfvc5ly-26385ff4008e7810dd6389508bc23888{\n-webkit-border-radius:16px 16px 16px 16px;\n-moz-border-radius:16px 16px 16px 16px;\nborder-radius:16px 16px 16px 16px;\npadding:35px 35px 35px 35px;\nbackground-color:#eaf9fb;\n}\n<\/style>\n<div  class='flex_column av-hfvc5ly-26385ff4008e7810dd6389508bc23888 av_one_full  avia-builder-el-3  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-gu29zc6-17c4b9c96146e34819079a49308500f9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>\ud83e\udd5c P\u00e4hkin\u00e4nkuoressa<\/h3>\n<p style=\"font-size: 1.15em;margin-bottom: 0\"><strong>Kun mainoksessa k\u00e4ytetty kuva, video tai \u00e4\u00e4ni on kokonaan tai olennaisilta osin teko\u00e4lyn luoma, siit\u00e4 on kerrottava katsojalle selke\u00e4sti. Merkint\u00e4 voi olla esimerkiksi: Tehty teko\u00e4lyll\u00e4 tai AI-symboli.<\/strong><\/p>\n<p>T\u00e4\u00e4lt\u00e4 voit ladata halutessasi valmiit symbolit AI-merkint\u00f6j\u00e4 varten: <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/eu-icons-labelling-ai-generated-content\">EU-asetuksen mukaiset symbolit<\/a><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g8s38xy-4eb25782e48721234d4529c5e21cd461\">\n#top .hr.hr-invisible.av-g8s38xy-4eb25782e48721234d4529c5e21cd461{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-g8s38xy-4eb25782e48721234d4529c5e21cd461 hr-invisible  avia-builder-el-5  el_after_av_one_full  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fod1hhi-7144ac7a933c8ac4bfc146177e66b958\">\n#top .av-special-heading.av-fod1hhi-7144ac7a933c8ac4bfc146177e66b958{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-fod1hhi-7144ac7a933c8ac4bfc146177e66b958 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-fod1hhi-7144ac7a933c8ac4bfc146177e66b958 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-fod1hhi-7144ac7a933c8ac4bfc146177e66b958 av-special-heading-h3 blockquote modern-quote  avia-builder-el-6  el_after_av_hr  el_before_av_textblock '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Mist\u00e4 on kyse?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-fgyo5fq-bd1ee7f86917401dacc90e1fa0c56db0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>EU:n teko\u00e4lyasetus eli AI Act jakaa teko\u00e4lyn k\u00e4ytt\u00f6tapoja eri riskiluokkiin ja asettaa vaatimuksia teko\u00e4lyn l\u00e4pin\u00e4kyv\u00e4lle k\u00e4yt\u00f6lle. Mainonnassa t\u00e4m\u00e4 tarkoittaa erityisesti sit\u00e4, ett\u00e4 katsojan pit\u00e4\u00e4 saada tiet\u00e4\u00e4, kun h\u00e4nen n\u00e4kem\u00e4ns\u00e4 sis\u00e4lt\u00f6 on teko\u00e4lyn tekem\u00e4\u00e4.<\/p>\n<p><span data-teams=\"true\">Ole tarkkana etenkin deepfake-materiaalien eli syv\u00e4v\u00e4\u00e4renn\u00f6sten suhteen. Syv\u00e4v\u00e4\u00e4renn\u00f6s on kyseess\u00e4 esimerkiksi, kun:<\/span><\/p>\n<ul>\n<li>aito ihminen on muokattu tekem\u00e4\u00e4n jotain muuta mit\u00e4 alkuper\u00e4isess\u00e4 kuvassa on tehty<\/li>\n<li>aidon ihmisen ulkon\u00e4k\u00f6\u00e4 on muokattu oleellisesti<\/li>\n<li>ihmishenkil\u00f6 luodaan kokonaan teko\u00e4lyll\u00e4, vaikka kyseess\u00e4 ei olisikaan kukaan olemassa oleva henkil\u00f6<\/li>\n<li>tavalliset kuvank\u00e4sittelyt, kuten valotuksen, heijastusten ja selkeyden s\u00e4\u00e4t\u00e4minen on sallittua ilman merkint\u00e4\u00e4<\/li>\n<\/ul>\n<p>Velvoitteet tulevat laajasti sovellettaviksi <strong>2.8.2026<\/strong>. Ne koskevat teko\u00e4ly\u00e4 mainonnassaan k\u00e4ytt\u00e4vi\u00e4 yrityksi\u00e4 riippumatta siit\u00e4, mill\u00e4 ty\u00f6kalulla kuva on toteutettu. Kuva on voitu tehd\u00e4 esimerkiksi ChatGPT:n, Clauden, Google Geminin, Midjourneyn tai muun teko\u00e4lypalvelun avulla.<\/p>\n<\/div><\/section>\n<div  class='hr av-ezeqnye-e84409c592a889b5288a250c3eb2de1e hr-short  avia-builder-el-8  el_after_av_textblock  el_before_av_heading  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-el0897q-58e102827bb254b6672d44a820378e06\">\n#top .av-special-heading.av-el0897q-58e102827bb254b6672d44a820378e06{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-el0897q-58e102827bb254b6672d44a820378e06 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-el0897q-58e102827bb254b6672d44a820378e06 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-el0897q-58e102827bb254b6672d44a820378e06 av-special-heading-h3 blockquote modern-quote  avia-builder-el-9  el_after_av_hr  el_before_av_one_half '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >N\u00e4in toimit k\u00e4yt\u00e4nn\u00f6ss\u00e4<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='flex_column_table av-dxvu4cm-d9809ba6bc14ce409ff72744d3869b2e sc-av_one_half 220px-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dxvu4cm-d9809ba6bc14ce409ff72744d3869b2e\">\n.flex_column.av-dxvu4cm-d9809ba6bc14ce409ff72744d3869b2e{\nwidth:47%;\n-webkit-border-radius:14px 14px 14px 14px;\n-moz-border-radius:14px 14px 14px 14px;\nborder-radius:14px 14px 14px 14px;\npadding:28px 28px 28px 28px;\nbackground-color:#f5f5f5;\n}\n<\/style>\n<div  class='flex_column av-dxvu4cm-d9809ba6bc14ce409ff72744d3869b2e av_one_half  avia-builder-el-10  el_after_av_heading  el_before_av_one_half  first flex_column_table_cell 220px top  '     ><section  class='av_textblock_section av-demvpd2-14c0beac7390bd604ca24537a4bd1261 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><\/h3>\n<h3 style=\"margin-top: 0\">Kerro n\u00e4kyv\u00e4sti<\/h3>\n<p>Jos kuva, video tai \u00e4\u00e4ni on kokonaan tai suurelta osin teko\u00e4lyn luoma, kerro siit\u00e4 katsojalle selke\u00e4sti. Sis\u00e4ll\u00f6n yhteydess\u00e4 voi lukea esimerkiksi:<\/p>\n<p><strong>Tehty teko\u00e4lyll\u00e4 <\/strong>tai <strong>AI<\/strong><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cxhu206-0195c8c5ec2389bb54821bfcbb9f6960\">\n.flex_column.av-cxhu206-0195c8c5ec2389bb54821bfcbb9f6960{\nwidth:47%;\nmargin-left:6%;\n-webkit-border-radius:14px 14px 14px 14px;\n-moz-border-radius:14px 14px 14px 14px;\nborder-radius:14px 14px 14px 14px;\npadding:28px 28px 28px 28px;\nbackground-color:#f5f5f5;\n}\n<\/style>\n<div  class='flex_column av-cxhu206-0195c8c5ec2389bb54821bfcbb9f6960 av_one_half  avia-builder-el-12  el_after_av_one_half  el_before_av_hr  flex_column_table_cell 220px top  '     ><section  class='av_textblock_section av-cp8qr52-ec8e9a2765b421d623f4df5194467a4c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><\/h3>\n<h3 style=\"margin-top: 0\">\u00c4l\u00e4 piilota tietoa<\/h3>\n<p>Merkinn\u00e4n pit\u00e4\u00e4 olla helposti huomattavissa. Ei riit\u00e4, ett\u00e4 tieto l\u00f6ytyy vasta k\u00e4ytt\u00f6ehdoista, sis\u00e4ll\u00f6n metatiedoista tai muusta paikasta, jota katsoja ei todenn\u00e4k\u00f6isesti huomaa.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ca8k5za-40a1e8c2ecacdaf16382679ebd88aaba\">\n#top .hr.hr-invisible.av-ca8k5za-40a1e8c2ecacdaf16382679ebd88aaba{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-ca8k5za-40a1e8c2ecacdaf16382679ebd88aaba hr-invisible  avia-builder-el-14  el_after_av_one_half  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-bw31eh2-54004984661ebe01fd941e82b970c7e7 sc-av_one_half 220px-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bw31eh2-54004984661ebe01fd941e82b970c7e7\">\n.flex_column.av-bw31eh2-54004984661ebe01fd941e82b970c7e7{\nwidth:47%;\n-webkit-border-radius:14px 14px 14px 14px;\n-moz-border-radius:14px 14px 14px 14px;\nborder-radius:14px 14px 14px 14px;\npadding:28px 28px 28px 28px;\nbackground-color:#f5f5f5;\n}\n<\/style>\n<div  class='flex_column av-bw31eh2-54004984661ebe01fd941e82b970c7e7 av_one_half  avia-builder-el-15  el_after_av_hr  el_before_av_one_half  first flex_column_table_cell 220px top  '     ><section  class='av_textblock_section av-44fyee-851a3124c97e6c99f31d1aa2479fda60 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"margin-top: 0\">Tavallinen kuvank\u00e4sittely on eri asia<\/h3>\n<p>Kuvan rajaaminen, v\u00e4rien s\u00e4\u00e4t\u00e4minen tai muu tavallinen kuvank\u00e4sittely ei ole sama asia kuin uuden kuvan luominen teko\u00e4lyll\u00e4.<\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-azeipye-af5846d8563498fdf490f7ed51b920ea\">\n.flex_column.av-azeipye-af5846d8563498fdf490f7ed51b920ea{\nwidth:47%;\nmargin-left:6%;\n-webkit-border-radius:14px 14px 14px 14px;\n-moz-border-radius:14px 14px 14px 14px;\nborder-radius:14px 14px 14px 14px;\npadding:28px 28px 28px 28px;\nbackground-color:#f5f5f5;\n}\n<\/style>\n<div  class='flex_column av-azeipye-af5846d8563498fdf490f7ed51b920ea av_one_half  avia-builder-el-17  el_after_av_one_half  el_before_av_hr  flex_column_table_cell 220px top  '     ><section  class='av_textblock_section av-a8avoxy-5c943ef2ef37aed1ccb879269c356107 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"margin-top: 0\">Kiinnit\u00e4 huomiota ihmishahmoihin<\/h3>\n<p>Erityist\u00e4 huolellisuutta tarvitaan silloin, kun teko\u00e4lykuva esitt\u00e4\u00e4 aidolta vaikuttavaa ihmist\u00e4 tai todellista tapahtumaa. T\u00e4llaisessa sis\u00e4ll\u00f6ss\u00e4 avoin merkint\u00e4 on erityisen t\u00e4rke\u00e4.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a1uon0m-b3fb62e02937a93b8a4a69c909152a5d\">\n#top .hr.hr-invisible.av-a1uon0m-b3fb62e02937a93b8a4a69c909152a5d{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-a1uon0m-b3fb62e02937a93b8a4a69c909152a5d hr-invisible  avia-builder-el-19  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mtel3a-1e88d3079fb10bb619df2cf172d40a80\">\n.flex_column.av-1mtel3a-1e88d3079fb10bb619df2cf172d40a80{\n-webkit-border-radius:16px 16px 16px 16px;\n-moz-border-radius:16px 16px 16px 16px;\nborder-radius:16px 16px 16px 16px;\npadding:40px 40px 40px 40px;\nbackground-color:#002f49;\n}\n<\/style>\n<div  class='flex_column av-1mtel3a-1e88d3079fb10bb619df2cf172d40a80 av_one_full  avia-builder-el-20  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-1mtel3a-3-1597280dff38f864f534235adff1a925 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"font-size: 1.6em;line-height: 1.45;text-align: center;margin: 0\"><span style=\"color: #ffffff\"><strong>\u201dL\u00e4pin\u00e4kyvyys ei tee br\u00e4ndist\u00e4 v\u00e4hemm\u00e4n uskottavaa. Se rakentaa luottamusta juuri silloin, kun teko\u00e4lyn k\u00e4ytt\u00f6 yleistyy.\u201d<\/strong><\/span><\/h4>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8ofy03q-6d834c126b5758f548417d27905b37e9\">\n#top .hr.hr-invisible.av-8ofy03q-6d834c126b5758f548417d27905b37e9{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-8ofy03q-6d834c126b5758f548417d27905b37e9 hr-invisible  avia-builder-el-22  el_after_av_one_full  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-80w90zq-90d57052a04d5271a6fd97adac5f2228\">\n#top .av-special-heading.av-80w90zq-90d57052a04d5271a6fd97adac5f2228{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-80w90zq-90d57052a04d5271a6fd97adac5f2228 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-80w90zq-90d57052a04d5271a6fd97adac5f2228 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-80w90zq-90d57052a04d5271a6fd97adac5f2228 av-special-heading-h3 blockquote modern-quote  avia-builder-el-23  el_after_av_hr  el_before_av_textblock '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Miksi kuva kannattaa merkit\u00e4, vaikka laki ei aina pakottaisi?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-7lp1iw6-72df7779f99c18f55791c88373494117 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Luottamus on br\u00e4ndin t\u00e4rkeimpi\u00e4 p\u00e4\u00e4omia.<\/strong> Kun teko\u00e4lyll\u00e4 tuotetut sis\u00e4ll\u00f6t n\u00e4ytt\u00e4v\u00e4t yh\u00e4 aidommilta, kuluttajan voi olla vaikea erottaa niit\u00e4 oikeista kuvista, videoista ja \u00e4\u00e4nist\u00e4.<\/p>\n<p>Avoimuus kertoo, ettei yritys pyri johtamaan asiakasta harhaan. Samalla se osoittaa, ett\u00e4 teko\u00e4ly\u00e4 k\u00e4ytet\u00e4\u00e4n harkitusti ja vastuullisesti.<\/p>\n<p>Vastuu julkaistusta sis\u00e4ll\u00f6st\u00e4 s\u00e4ilyy aina yrityksell\u00e4. Teko\u00e4ly ei voi itse vastata mainoksen oikeellisuudesta, hyv\u00e4n tavan mukaisuudesta tai mahdollisista vaikutuksista. Kun sis\u00e4lt\u00f6 julkaistaan yrityksen nimiss\u00e4, my\u00f6s vastuu kuuluu yritykselle.<\/p>\n<\/div><\/section>\n<div  class='hr av-77r793a-50e424cb82be7c23ff4b200f5f1f802b hr-short  avia-builder-el-25  el_after_av_textblock  el_before_av_heading  hr-center'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6sg2aee-4d4da7729a74b9d30ec8a553ed6896ef\">\n#top .av-special-heading.av-6sg2aee-4d4da7729a74b9d30ec8a553ed6896ef{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-6sg2aee-4d4da7729a74b9d30ec8a553ed6896ef .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6sg2aee-4d4da7729a74b9d30ec8a553ed6896ef .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-6sg2aee-4d4da7729a74b9d30ec8a553ed6896ef av-special-heading-h3 blockquote modern-quote  avia-builder-el-26  el_after_av_hr  el_before_av_one_full '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Muistilista<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-64vu0ue-d539cd8727112a7e847963366ca92190\">\n.flex_column.av-64vu0ue-d539cd8727112a7e847963366ca92190{\n-webkit-border-radius:16px 16px 16px 16px;\n-moz-border-radius:16px 16px 16px 16px;\nborder-radius:16px 16px 16px 16px;\npadding:35px 35px 35px 35px;\nbackground-color:#f3eee5;\n}\n<\/style>\n<div  class='flex_column av-64vu0ue-d539cd8727112a7e847963366ca92190 av_one_full  avia-builder-el-27  el_after_av_heading  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-5um84hy-7a9ee5f78a1f11debffeec8f2799a811 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 1.1em\"><strong>\u2713 Merkitse n\u00e4kyv\u00e4sti.<\/strong><br \/>\nSelke\u00e4 teksti sis\u00e4ll\u00f6n vieress\u00e4 tai v\u00e4litt\u00f6m\u00e4ss\u00e4 yhteydess\u00e4 riitt\u00e4\u00e4 useimmiten.<\/p>\n<p style=\"font-size: 1.1em\"><strong>\u2713 Sovi yhteinen k\u00e4yt\u00e4nt\u00f6.<\/strong><br \/>\nP\u00e4\u00e4tt\u00e4k\u00e4\u00e4 etuk\u00e4teen, kuka lis\u00e4\u00e4 merkinn\u00e4n ja kuka tarkistaa materiaalin ennen julkaisua.<\/p>\n<p style=\"font-size: 1.1em\"><strong>\u2713 Tarkista kuva ennen k\u00e4ytt\u00f6\u00e4.<\/strong><br \/>\nVarmista, ett\u00e4 sis\u00e4lt\u00f6 ei ole virheellinen, eik\u00e4 sis\u00e4ll\u00e4 harhaanjohtavia yksityiskohtia tai elementtej\u00e4, joiden k\u00e4ytt\u00f6\u00f6n yrityksell\u00e4 ei ole oikeutta.<\/p>\n<p style=\"font-size: 1.1em;margin-bottom: 0\"><strong>\u2713 Suojaa asiakkaiden tiedot.<\/strong><br \/>\n\u00c4l\u00e4 vie henkil\u00f6tietoja, luottamuksellista aineistoa tai asiakkaiden materiaaleja avoimiin teko\u00e4lyty\u00f6kaluihin. K\u00e4yt\u00e4 yritysk\u00e4ytt\u00f6\u00f6n hyv\u00e4ksyttyj\u00e4 ja tietoturvallisia ratkaisuja.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ezcx6u-3ce8c4cf789b264eb66ceb0f4668bf59\">\n#top .hr.hr-invisible.av-5ezcx6u-3ce8c4cf789b264eb66ceb0f4668bf59{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-5ezcx6u-3ce8c4cf789b264eb66ceb0f4668bf59 hr-invisible  avia-builder-el-29  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-i09cqu-133c7ed7ef62f56bc5f0fe50652df223\">\n.flex_column.av-i09cqu-133c7ed7ef62f56bc5f0fe50652df223{\n-webkit-border-radius:16px 16px 16px 16px;\n-moz-border-radius:16px 16px 16px 16px;\nborder-radius:16px 16px 16px 16px;\npadding:38px 38px 38px 38px;\nbackground-color:#eaf9fb;\n}\n<\/style>\n<div  class='flex_column av-i09cqu-133c7ed7ef62f56bc5f0fe50652df223 av_one_full  avia-builder-el-30  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-4fvz3ie-d3eb875c4fe78fcfa8c2f9f3cd80eda5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"margin-top: 0\">\ud83d\udca1 Kaleva Median vinkki<\/h3>\n<p style=\"font-size: 1.2em\"><strong>Hyv\u00e4 markkinointi rakentuu luottamuksesta.<\/strong><\/p>\n<p style=\"margin-bottom: 0\">Teko\u00e4ly tarjoaa markkinoijalle uusia ja tehokkaita tapoja tuottaa sis\u00e4lt\u00f6\u00e4. Sen hy\u00f6dynt\u00e4misest\u00e4 kannattaa kuitenkin kertoa avoimesti. Selke\u00e4 merkint\u00e4 vahvistaa br\u00e4ndin uskottavuutta ja auttaa yrityst\u00e4 toimimaan vastuullisesti muuttuvassa toimintaymp\u00e4rist\u00f6ss\u00e4.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3sbsz46-dc8a5d8aae26479cb805c3f0c48e0dbe\">\n#top .hr.hr-invisible.av-3sbsz46-dc8a5d8aae26479cb805c3f0c48e0dbe{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-3sbsz46-dc8a5d8aae26479cb805c3f0c48e0dbe hr-invisible  avia-builder-el-32  el_after_av_one_full  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3dqv31i-a39617714c85e5c7c580eb915fc2334f\">\n#top .av-special-heading.av-3dqv31i-a39617714c85e5c7c580eb915fc2334f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3dqv31i-a39617714c85e5c7c580eb915fc2334f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3dqv31i-a39617714c85e5c7c580eb915fc2334f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3dqv31i-a39617714c85e5c7c580eb915fc2334f av-special-heading-h3 blockquote modern-quote  avia-builder-el-33  el_after_av_hr  el_before_av_textblock '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Yhteenveto<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-2t3yeee-d2160bafb448f35fcf5272e88b9b431d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Teko\u00e4lyll\u00e4 tuotettujen mainossis\u00e4lt\u00f6jen avoin merkitseminen on jatkossa entist\u00e4 t\u00e4rke\u00e4mpi osa yritysten vastuullista markkinointia. Elokuusta 2026 alkaen teko\u00e4lyasetuksen l\u00e4pin\u00e4kyvyysvaatimukset tulevat laajasti sovellettaviksi.<\/p>\n<p><strong>Merkint\u00e4 on samalla helppo tapa rakentaa luottamusta. Avoimuus ei ole este hyv\u00e4lle markkinoinnille, se on sen edellytys.<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2f3m3uu-b7a36f258dddb8e11db1e13053c05aa1\">\n#top .hr.hr-invisible.av-2f3m3uu-b7a36f258dddb8e11db1e13053c05aa1{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-2f3m3uu-b7a36f258dddb8e11db1e13053c05aa1 hr-invisible  avia-builder-el-35  el_after_av_textblock  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1y35huu-3c7efe6309d5c34f9ee91c4eb0ae47e9\">\n.flex_column.av-1y35huu-3c7efe6309d5c34f9ee91c4eb0ae47e9{\n-webkit-border-radius:16px 16px 16px 16px;\n-moz-border-radius:16px 16px 16px 16px;\nborder-radius:16px 16px 16px 16px;\npadding:40px 40px 40px 40px;\nbackground-color:#002f49;\n}\n<\/style>\n<div  class='flex_column av-1y35huu-3c7efe6309d5c34f9ee91c4eb0ae47e9 av_one_full  avia-builder-el-36  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-1mtel3a-2-cbce8325f3de3d48707d0297ce468d9c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"color: #ffffff;margin-top: 0;text-align: center\">Tarvitsetko apua vastuulliseen ja vaikuttavaan markkinointiin?<\/h4>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-opqrpi-980d8183df52474b23720c43f5fd596d-wrap avia-button-center  avia-builder-el-38  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-opqrpi-980d8183df52474b23720c43f5fd596d\">\n#top #wrap_all .avia-button.av-opqrpi-980d8183df52474b23720c43f5fd596d{\nbackground-color:#3FC2DF;\nborder-color:#3FC2DF;\ncolor:#ffffff;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.kalevamedia.fi\/yrityksille\/yhteystiedot\/'  class='avia-button av-opqrpi-980d8183df52474b23720c43f5fd596d avia-icon_select-no avia-size-medium avia-position-center'  ><span class='avia_iconbox_title' >Ota yhteytt\u00e4<\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14hdfuu-a2222869b25ce55d10dd815c9246aae9\">\n#top .hr.hr-invisible.av-14hdfuu-a2222869b25ce55d10dd815c9246aae9{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-14hdfuu-a2222869b25ce55d10dd815c9246aae9 hr-invisible  avia-builder-el-39  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-sdz55y-500c9826fc84630c89b8037f1789ba7e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-size: 0.9em\"><em>Artikkeli on yleisluonteinen katsaus teko\u00e4lyn k\u00e4ytt\u00f6\u00f6n markkinoinnissa, eik\u00e4 sit\u00e4 tule pit\u00e4\u00e4 oikeudellisena neuvontana. Yrityksen kannattaa tarvittaessa varmistaa omaan toimintaansa sovellettavat vaatimukset asiantuntijalta.<\/em><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>K\u00e4yt\u00e4tk\u00f6 teko\u00e4ly\u00e4 mainonnassa? EU:n AI Act tuo uusia l\u00e4pin\u00e4kyvyysvaatimuksia teko\u00e4lyn tuottamille kuville, videoille ja \u00e4\u00e4nille. Lue, mit\u00e4 yrityksesi tulee tiet\u00e4\u00e4 ja miten t\u00e4yt\u00e4t velvoitteet k\u00e4yt\u00e4nn\u00f6ss\u00e4.<\/p>\n","protected":false},"author":27750,"featured_media":27596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37,28,1],"tags":[],"class_list":["post-27590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asiantuntijat","category-uutiset","category-yleinen"],"jetpack_featured_media_url":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2026\/07\/Tekoalymerkinta-e1785481419827.png","_links":{"self":[{"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/posts\/27590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/users\/27750"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/comments?post=27590"}],"version-history":[{"count":30,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/posts\/27590\/revisions"}],"predecessor-version":[{"id":27722,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/posts\/27590\/revisions\/27722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/media\/27596"}],"wp:attachment":[{"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/media?parent=27590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/categories?post=27590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/tags?post=27590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}