{"id":12674,"date":"2021-11-12T10:23:14","date_gmt":"2021-11-12T08:23:14","guid":{"rendered":"https:\/\/www.kalevamedia.fi\/yrityksille\/?page_id=12674"},"modified":"2024-11-05T13:48:06","modified_gmt":"2024-11-05T11:48:06","slug":"kontio","status":"publish","type":"page","link":"https:\/\/www.kalevamedia.fi\/yrityksille\/asiakastarinat\/kontio\/","title":{"rendered":"Kontio"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knsk7qhx-ba7b105b5df48c501bed529846c12a45\">\n.avia-section.av-knsk7qhx-ba7b105b5df48c501bed529846c12a45{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Kasvutarina.png);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-knsk7qhx-ba7b105b5df48c501bed529846c12a45 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  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class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2d4eoo-49de1ee243a96b5272ec330ba28d9b3e\">\n.flex_column.av-2d4eoo-49de1ee243a96b5272ec330ba28d9b3e{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2d4eoo-49de1ee243a96b5272ec330ba28d9b3e av_one_fifth  avia-builder-el-2  el_after_av_hr  el_before_av_three_fifth  first flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3u7mp4-83ea2cf2a1dff54338a3002f179d720c\">\n.flex_column.av-3u7mp4-83ea2cf2a1dff54338a3002f179d720c{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3u7mp4-83ea2cf2a1dff54338a3002f179d720c av_three_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ktskdds7-5a4d968572040a97d0c79e1930f3c81e\">\n#top .hr.av-ktskdds7-5a4d968572040a97d0c79e1930f3c81e{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-ktskdds7-5a4d968572040a97d0c79e1930f3c81e .hr-inner{\nwidth:100%;\nborder-color:#767676;\n}\n<\/style>\n<div  class='hr av-ktskdds7-5a4d968572040a97d0c79e1930f3c81e hr-custom  avia-builder-el-4  el_before_av_heading  avia-builder-el-first  av-small-hide av-mini-hide hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7xan99x-e03753d80888266bb5f28b5115271d83\">\n#top .av-special-heading.av-l7xan99x-e03753d80888266bb5f28b5115271d83{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l7xan99x-e03753d80888266bb5f28b5115271d83 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l7xan99x-e03753d80888266bb5f28b5115271d83 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l7xan99x-e03753d80888266bb5f28b5115271d83 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l7xan99x-e03753d80888266bb5f28b5115271d83 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-5  el_after_av_hr  el_before_av_textblock '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Asiakasymm\u00e4rryksen lis\u00e4\u00e4minen liiketoiminta\u00adp\u00e4\u00e4t\u00f6sten tueksi<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4mbenw-0d1d13c4ab4337198b6c06185dbda20c\">\n#top .av_textblock_section.av-kk4mbenw-0d1d13c4ab4337198b6c06185dbda20c .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kk4mbenw-0d1d13c4ab4337198b6c06185dbda20c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p class=\"p1-sans-musta\" style=\"text-align: center;\"><span style=\"color: #2d2d2d;\">&#8221;Datasta ja tutkimuksesta johdetut ostajapersoonat ohjaavat markkinointi\u00ad\u00adp\u00e4\u00e4t\u00f6ksi\u00e4\u201d<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ktskdds7-58-cf24e237ef9ec4e8fbbc65064d3c3750\">\n#top .hr.av-ktskdds7-58-cf24e237ef9ec4e8fbbc65064d3c3750{\nmargin-top:0px;\nmargin-bottom:30px;\n}\n.hr.av-ktskdds7-58-cf24e237ef9ec4e8fbbc65064d3c3750 .hr-inner{\nwidth:100%;\nborder-color:#767676;\n}\n<\/style>\n<div  class='hr av-ktskdds7-58-cf24e237ef9ec4e8fbbc65064d3c3750 hr-custom  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  av-small-hide av-mini-hide hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ktskc9it-b23f26fbd76e75eef8a6030a663dff30\">\n#top .av_textblock_section.av-ktskc9it-b23f26fbd76e75eef8a6030a663dff30 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-ktskc9it-b23f26fbd76e75eef8a6030a663dff30 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#lahtokohdat\">L\u00e4ht\u00f6kohdat<\/a>\u00a0 |\u00a0 <a href=\"#toteutus\">Toteutus<\/a>\u00a0 |\u00a0 <a href=\"#tulokset\">Tulokset<\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ktskcsij-5620d5fb23f9be78049cd5cfef12ec8e\">\n.av_font_icon.av-ktskcsij-5620d5fb23f9be78049cd5cfef12ec8e{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n.av_font_icon.av-ktskcsij-5620d5fb23f9be78049cd5cfef12ec8e .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-ktskcsij-5620d5fb23f9be78049cd5cfef12ec8e avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue87b' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2d4eoo-59-df33b8bb136a8eb4b67f685906d8bd2f\">\n.flex_column.av-2d4eoo-59-df33b8bb136a8eb4b67f685906d8bd2f{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2d4eoo-59-df33b8bb136a8eb4b67f685906d8bd2f av_one_fifth  avia-builder-el-10  el_after_av_three_fifth  el_before_av_hr  flex_column_div av-hide-on-mobile av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4ljawb-60-daf479d3b1088b5a83c257aeb186bb60\">\n#top .hr.hr-invisible.av-kk4ljawb-60-daf479d3b1088b5a83c257aeb186bb60{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kk4ljawb-60-daf479d3b1088b5a83c257aeb186bb60 hr-invisible  avia-builder-el-11  el_after_av_one_fifth  avia-builder-el-last  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lr0qzy6t-4537767c274a9895fe53ce600d79eff7\">\n.avia-section.av-lr0qzy6t-4537767c274a9895fe53ce600d79eff7{\nbackground-color:#eaf9fb;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-lr0qzy6t-4537767c274a9895fe53ce600d79eff7 main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_layout_row  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12674'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-lr0r08v6-7879b78ceffe83fed2da136b7c72b652 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lr0r08v6-7879b78ceffe83fed2da136b7c72b652\">\n.flex_column.av-lr0r08v6-7879b78ceffe83fed2da136b7c72b652{\npadding:40px 40px 40px 40px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-lr0r08v6-7879b78ceffe83fed2da136b7c72b652 av_one_third  avia-builder-el-13  el_before_av_two_third  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4lp1wm-11a172ec851fafeee85f39e0cd9fbcd4\">\n.avia-image-container.av-kk4lp1wm-11a172ec851fafeee85f39e0cd9fbcd4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kk4lp1wm-11a172ec851fafeee85f39e0cd9fbcd4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kk4lp1wm-11a172ec851fafeee85f39e0cd9fbcd4 av-styling- avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-11756 avia-img-lazy-loading-not-11756 avia_image ' src=\"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/09\/kontio-logo-NEW2017-textlogo-cmyk.jpg\" alt='' title='Kontio logo'  height=\"234\" width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lr0r0fpg-d1725915395408e73d6c05b40c44f852\">\n.flex_column.av-lr0r0fpg-d1725915395408e73d6c05b40c44f852{\npadding:40px 40px 40px 40px;\nbackground-color:#ffffff;\n}\n<\/style>\n<div  class='flex_column av-lr0r0fpg-d1725915395408e73d6c05b40c44f852 av_two_third  avia-builder-el-15  el_after_av_one_third  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-kk4ll9hx-e36abbcbc40b3dcc1d50ccfa9bc490c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Palvelua ja laatua maailman huipulta.<\/strong> Kontio on maailman suurin ja johtava hirsitalovalmistaja. Vuosikymmenien menestykselle on vain yksi tae \u2013 tyytyv\u00e4iset asiakkaat \u2013 ja t\u00e4t\u00e4 tahdotaan vaalia jatkossakin.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='lahtokohdat'  class='av-layout-grid-container av-2twmaq-9ad14bd39c9bc3c890d299727948ab80 entry-content-wrapper main_color av-flex-cells  avia-builder-el-17  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk854tp1-f0e9acac30dff3ac3a3857a75c62da0d\">\n.flex_cell.av-kk854tp1-f0e9acac30dff3ac3a3857a75c62da0d{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-kk854tp1-f0e9acac30dff3ac3a3857a75c62da0d{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-kk854tp1-f0e9acac30dff3ac3a3857a75c62da0d av-gridrow-cell av_one_full no_margin  avia-builder-el-18  avia-builder-el-no-sibling  av-zero-padding' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4ljawb-56-185846aa60688bd7d794efc32dc0b5a2\">\n#top .hr.hr-invisible.av-kk4ljawb-56-185846aa60688bd7d794efc32dc0b5a2{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-kk4ljawb-56-185846aa60688bd7d794efc32dc0b5a2 hr-invisible  avia-builder-el-19  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kaxmib8w-2e77072b8d0cd7171cdd7aea4b2e1834 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"avia-button custom-arrow-button arrow-button-no-hover avia-size-medium avia-position-left\"><span class=\"avia_iconbox_title\">L\u00e4ht\u00f6kohdat<\/span><\/span><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='av_section_3'  class='avia-section av-kk4mbymx-4fb96258149fed6e1dcb5d511ce351d4 main_color avia-section-default avia-no-border-styling  avia-builder-el-21  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12674'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-3an41k-7d4590915c1ff8ecf57b5c1e51e637f8 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3an41k-7d4590915c1ff8ecf57b5c1e51e637f8\">\n.flex_column.av-3an41k-7d4590915c1ff8ecf57b5c1e51e637f8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3an41k-7d4590915c1ff8ecf57b5c1e51e637f8 av_one_third  avia-builder-el-22  el_before_av_two_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ktsluz6d-9a02ac02c0d8b1dcbbbb55e1289edb8e\">\n.avia-image-container.av-ktsluz6d-9a02ac02c0d8b1dcbbbb55e1289edb8e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ktsluz6d-9a02ac02c0d8b1dcbbbb55e1289edb8e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ktsluz6d-9a02ac02c0d8b1dcbbbb55e1289edb8e av-styling- avia-align-center  avia-builder-el-23  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-12725 avia-img-lazy-loading-not-12725 avia_image ' src=\"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Glass-House.jpg\" alt='' title='Kontio-Glass-House'  height=\"801\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Glass-House.jpg 1200w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Glass-House-300x200.jpg 300w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Glass-House-768x513.jpg 768w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Glass-House-1024x684.jpg 1024w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Glass-House-705x471.jpg 705w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Glass-House-450x300.jpg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ktwpy2nx-e25d30a4376b9e306a7b1632a4fc73e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p3-serif\">Vapaa-ajan asunnot Suomen luonnossa, mets\u00e4n keskell\u00e4 tai j\u00e4rven rannassa, lienee monille yh\u00e4 se tutuin mielikuva, mik\u00e4 hirsirakentamisesta tulee mieleen. Kuva: Kontio.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49995k-77fe2f74d9fb39567a1b9d03a0f1af8b\">\n.flex_column.av-49995k-77fe2f74d9fb39567a1b9d03a0f1af8b{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-49995k-77fe2f74d9fb39567a1b9d03a0f1af8b av_two_third  avia-builder-el-25  el_after_av_one_third  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7ymu0oo-6d419474122739315ed5cd24ab8fb592\">\n#top .av-special-heading.av-l7ymu0oo-6d419474122739315ed5cd24ab8fb592{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l7ymu0oo-6d419474122739315ed5cd24ab8fb592 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l7ymu0oo-6d419474122739315ed5cd24ab8fb592 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l7ymu0oo-6d419474122739315ed5cd24ab8fb592 av-special-heading-h3 blockquote modern-quote  avia-builder-el-26  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Strateginen muutos vaatii onnistuakseen markkinointia<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kk4mbenw-57-acc67ded1f31f06b6e0f21ed3129b587 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Kontion liiketoiminnassa k\u00e4ynnistyi iso strateginen muutos. Keskeinen syy muutokseen on ollut asiakkaiden tarpeiden muuttuminen. Asiakaskunnan ymm\u00e4rt\u00e4misest\u00e4 haettiin ev\u00e4it\u00e4 tuote- ja palveluportfolion kehitt\u00e4miseen. Yrityksess\u00e4 n\u00e4htiin, ett\u00e4 palveluprosessia ja toimintamallia oli tarpeen kehitt\u00e4\u00e4 siten, ett\u00e4 Kontio tarjoaa hirsikehikkojen toimittamisen lis\u00e4ksi asiakkaille my\u00f6s t\u00e4yden palvelun talotoimituksia, eli muuttovalmiita hirsikoteja.<\/p>\n<p>Uuden liiketoiminnan strategia ei kuitenkaan n\u00e4kynyt viel\u00e4 markkinoinnissa. Yrityksess\u00e4 ymm\u00e4rrettiin, mit\u00e4 muutoksessa onnistuminen tarkoittaa \u2013 oikean suunnan l\u00f6yt\u00e4mist\u00e4, mik\u00e4 taas vaatii <span class=\"highlighted-text-light\">nykytilan ymm\u00e4rryst\u00e4.<\/span> Muutos vaatisi br\u00e4ndin vahvistamista, tunnettuuden kasvattamista, johdonmukaista ja asiakasta puhuttelevaa markkinointia sek\u00e4 markkinointipanostusten parempaa kohdentamista kanavariippumattomasti.<\/p>\n<p>Markkinoinnin systemaattisen suunnitelmallisuuden ja tarkan kohdentamisen puuttuminen olivat isoimmat haasteet. Kun niit\u00e4 l\u00e4hdettiin ratkomaan, l\u00f6ydettiin odottamatta t\u00e4ysin uusiakin havaintoja.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4ljawb-53-5b62aedab396d2f3282e75188fd4ab29\">\n#top .hr.hr-invisible.av-kk4ljawb-53-5b62aedab396d2f3282e75188fd4ab29{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kk4ljawb-53-5b62aedab396d2f3282e75188fd4ab29 hr-invisible  avia-builder-el-28  el_after_av_two_third  avia-builder-el-last  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knsk7qhx-61-8c9505121103f58a0a62a649b9f9fcd7\">\n.avia-section.av-knsk7qhx-61-8c9505121103f58a0a62a649b9f9fcd7{\nbackground-color:#020202;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-knsk7qhx-61-8c9505121103f58a0a62a649b9f9fcd7 main_color avia-section-default avia-no-border-styling  avia-builder-el-29  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avia-builder-el-30  el_before_av_two_third  avia-builder-el-first  first no_margin av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knskatfq-7ebc3b8f9553f64bcf6bcd4d0998653c\">\n.avia-image-container.av-knskatfq-7ebc3b8f9553f64bcf6bcd4d0998653c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-knskatfq-7ebc3b8f9553f64bcf6bcd4d0998653c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-knskatfq-7ebc3b8f9553f64bcf6bcd4d0998653c av-styling-circle avia-align-center  avia-builder-el-31  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-12677 avia-img-lazy-loading-not-12677 avia_image ' src=\"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Mika-Rytky.jpg\" alt='' title='Mika-Rytky'  height=\"400\" width=\"400\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Mika-Rytky.jpg 400w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Mika-Rytky-150x150.jpg 150w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Mika-Rytky-300x300.jpg 300w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Mika-Rytky-36x36.jpg 36w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Mika-Rytky-180x180.jpg 180w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Mika-Rytky-120x120.jpg 120w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3an41k-50-fc3cad602aeedcd9dd4db37663f3d91e\">\n.flex_column.av-3an41k-50-fc3cad602aeedcd9dd4db37663f3d91e{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3an41k-50-fc3cad602aeedcd9dd4db37663f3d91e av_two_third  avia-builder-el-32  el_after_av_one_third  avia-builder-el-last  no_margin av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4mbenw-46-9921873f7be9d9d570103448f4e8cf56\">\n#top .av_textblock_section.av-kk4mbenw-46-9921873f7be9d9d570103448f4e8cf56 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kk4mbenw-46-9921873f7be9d9d570103448f4e8cf56 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><blockquote class=\"custom-bq\">\n<p class=\"p4-serif\">&#8221;Olen ollut tekem\u00e4ss\u00e4 strategiaa monissa yrityksiss\u00e4 ja ensimm\u00e4isen\u00e4 l\u00e4ht\u00f6kohtana on tiet\u00e4\u00e4 miss\u00e4 ollaan, mitk\u00e4 ovat edellytykset toimia, mihin ollaan menossa ja mit\u00e4 tavoitellaan. Sitten pit\u00e4\u00e4 olla kyvykkyydet menn\u00e4 tavoitteeseen ja olla motivaatiota menn\u00e4 tavoitteeseen. Eli pit\u00e4\u00e4 olla kyky k\u00e4vell\u00e4, ja halu ottaa askelia. T\u00e4m\u00e4 projekti oli meille se pohjaty\u00f6 mik\u00e4 meid\u00e4n piti tehd\u00e4, jotta osataan suunnistaa kohti oikeaa p\u00e4\u00e4m\u00e4\u00e4r\u00e4\u00e4.&#8221;<\/p>\n<\/blockquote>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4mbenw-43-3e43655b27affad6aabbb2ec4e5e62fe\">\n#top .av_textblock_section.av-kk4mbenw-43-3e43655b27affad6aabbb2ec4e5e62fe .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kk4mbenw-43-3e43655b27affad6aabbb2ec4e5e62fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p class=\"p6-sans-tumma-harmaa\">MIKA RYTKY &#8211; TOIMITUSJOHTAJA, KONTIO<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='toteutus'  class='av-layout-grid-container av-2twmaq-55-66917343207bdcee74815f572c730ef1 entry-content-wrapper main_color av-flex-cells  avia-builder-el-35  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk854tp1-54-7eb74efdc090e6a2fd1a6fb7dbbc3140\">\n.flex_cell.av-kk854tp1-54-7eb74efdc090e6a2fd1a6fb7dbbc3140{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-kk854tp1-54-7eb74efdc090e6a2fd1a6fb7dbbc3140{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-kk854tp1-54-7eb74efdc090e6a2fd1a6fb7dbbc3140 av-gridrow-cell av_one_full no_margin  avia-builder-el-36  avia-builder-el-no-sibling  av-zero-padding' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4ljawb-45-169f5e47f49959d842c18b19a24595e9\">\n#top .hr.hr-invisible.av-kk4ljawb-45-169f5e47f49959d842c18b19a24595e9{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-kk4ljawb-45-169f5e47f49959d842c18b19a24595e9 hr-invisible  avia-builder-el-37  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kaxmib8w-52-79cd24d83c1bd5ea966d4d6ff379c8cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"avia-button custom-arrow-button arrow-button-no-hover avia-size-medium avia-position-left\"><span class=\"avia_iconbox_title\">Toteutus<\/span><\/span><\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='av_section_5'  class='avia-section av-kk4mbymx-51-cbd7e09190b1af318f66e8255096f838 main_color avia-section-default avia-no-border-styling  avia-builder-el-39  el_after_av_layout_row  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12674'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3an41k-44-21a4b4fa2cfd5bf91304d85322ad6f3c\">\n.flex_column.av-3an41k-44-21a4b4fa2cfd5bf91304d85322ad6f3c{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3an41k-44-21a4b4fa2cfd5bf91304d85322ad6f3c av_one_third  avia-builder-el-40  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ktsluz6d-49-4e864123a706d216d90a8d53ea7f394b\">\n.avia-image-container.av-ktsluz6d-49-4e864123a706d216d90a8d53ea7f394b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ktsluz6d-49-4e864123a706d216d90a8d53ea7f394b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ktsluz6d-49-4e864123a706d216d90a8d53ea7f394b av-styling- avia-align-center  avia-builder-el-41  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-12687 avia-img-lazy-loading-not-12687 avia_image ' src=\"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Moderni-Hill-House-koti.jpg\" alt='' title='Kontio-Moderni-Hill-House-koti'  height=\"848\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Moderni-Hill-House-koti.jpg 1200w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Moderni-Hill-House-koti-300x212.jpg 300w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Moderni-Hill-House-koti-768x543.jpg 768w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Moderni-Hill-House-koti-1024x724.jpg 1024w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Moderni-Hill-House-koti-260x185.jpg 260w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Moderni-Hill-House-koti-705x498.jpg 705w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Moderni-Hill-House-koti-450x318.jpg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ktwpy2nx-48-d0d2dfe5a77831d4e530055bb4a4f2f9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p3-serif\">Hirsi on oivallinen materiaalivalinta, kun halutaan v\u00e4hent\u00e4\u00e4 rakentamisen p\u00e4\u00e4st\u00f6j\u00e4. Kysynt\u00e4 on kasvanut merkitt\u00e4v\u00e4sti erityisesti omakotitalorakentamisessa. Kuva: Kontio.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49995k-47-bbf71d0caead25a0626c015ebc9720d2\">\n.flex_column.av-49995k-47-bbf71d0caead25a0626c015ebc9720d2{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-49995k-47-bbf71d0caead25a0626c015ebc9720d2 av_two_third  avia-builder-el-43  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7yoqlll-fd8bff9544dd2c9ea866af03baf2ff5d\">\n#top .av-special-heading.av-l7yoqlll-fd8bff9544dd2c9ea866af03baf2ff5d{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l7yoqlll-fd8bff9544dd2c9ea866af03baf2ff5d .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l7yoqlll-fd8bff9544dd2c9ea866af03baf2ff5d .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l7yoqlll-fd8bff9544dd2c9ea866af03baf2ff5d av-special-heading-h3 blockquote modern-quote  avia-builder-el-44  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Tavoitteet selkeiksi<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kk4mbenw-42-dd9971d6ceeed8f52fb1ad9fbd5aca58 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Yhteisty\u00f6n alussa k\u00e4ytiin avointa ja rakentavaa keskustelua. Kaleva Median tiimille oli t\u00e4rke\u00e4\u00e4 ymm\u00e4rt\u00e4\u00e4 Kontion liiketoiminnan strategiset tavoitteet sek\u00e4 br\u00e4ndin ydin. Tarpeet ja tavoitteet konkretisoituivat yhteisty\u00f6n alkuvaiheessa, jolloin yhteisty\u00f6n tavoitettakin laajennettiin ja tarkennettiin.<\/p>\n<p>Ty\u00f6 l\u00e4hti k\u00e4yntiin kvantitatiivisella data-analyysill\u00e4, jossa Kontion oma asiakasdata, asiakastiedot ja talousluvut rikastettiiin ulkoisilla datal\u00e4hteill\u00e4. Datarikasteiden avulla pystyttiin pureutumaan asiakkaiden asenne- ja arvomaailmaan ja selvitt\u00e4m\u00e4\u00e4n, <span class=\"highlighted-text-light\">millaisia kuluttajia Kontion asiakkaat ovat<\/span> ja millainen heid\u00e4n koulutustausta, tulotaso, perhesuhteet sek\u00e4 el\u00e4m\u00e4ntilanne on.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tbnyhu-899bd7b39db15bb066152e37936b2182\">\n#top .av-special-heading.av-tbnyhu-899bd7b39db15bb066152e37936b2182{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-tbnyhu-899bd7b39db15bb066152e37936b2182 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-tbnyhu-899bd7b39db15bb066152e37936b2182 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-tbnyhu-899bd7b39db15bb066152e37936b2182 av-special-heading-h3 blockquote modern-quote  avia-builder-el-46  el_after_av_textblock  el_before_av_textblock '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Asiakasymm\u00e4rryst\u00e4 syvennettiin my\u00f6s asiakastutkimuksen avulla<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kk4mbenw-34-5923b56d95d0c4b100de4cedfe0bbcae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Kyselyn avulla selvitettiin miksi asiakkaat ostavat, millainen mielikuva Kontio-br\u00e4ndist\u00e4 on, vastaavatko palvelut ja tuotteet kuluttaja-asiakkaiden tarpeita, miten tyytyv\u00e4isi\u00e4 he ovat saamaansa asiakaspalveluun ja mink\u00e4laiset asiat voivat muodostua oston esteiksi.<\/p>\n<p>N\u00e4in saatiin selvitetty\u00e4 datapohjaisesti, millaisia Kontion asiakkaat ovat ja mink\u00e4 tyyppiset asiakkaat ovat yleisimpi\u00e4. Kun tiedot tuotiin yhteen, l\u00f6ydettiin Kontion t\u00e4rkeimm\u00e4t kohderyhm\u00e4t ja pystyttiin kokoamaan heist\u00e4 ostopersoonakuvaukset. Datan avulla l\u00f6ydettiin my\u00f6s kuluttajatyyppej\u00e4, jotka ovat potentiaalisesti vahvasti kasvavaa asiakaskuntaa.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kk4mbenw-33-03c56fc483f0172e6f06fd0466d043e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u2013 Kun asiakkaan datasta l\u00e4hdet\u00e4\u00e4n etsim\u00e4\u00e4n tietoa, ei voida tiet\u00e4\u00e4 mihin lopputulemaan p\u00e4\u00e4dyt\u00e4\u00e4n. Sielt\u00e4 yleens\u00e4 nousee odottamattomiakin havaintoja, joihin kannattaa tarttua. T\u00e4llaisissa projekteissa tiedon tarve tarkentuu matkalla, ja siksi asiakkaan osallistaminen ja avoin keskustelu ovat merkitt\u00e4v\u00e4ss\u00e4 roolissa, Kaleva Median myyntijohtaja Heidi Kananen kertoo.<\/p>\n<p><span class=\"highlighted-text-light\">Tutkimuksen ja datan kautta tehdyt ostopersoonat<\/span> vahvistettiin viel\u00e4 yhteisess\u00e4 workshopissa Kontion henkil\u00f6st\u00f6n kanssa. Henkil\u00f6st\u00f6 jakoi omia n\u00e4kemyksi\u00e4 ja kokemuksia, arkiel\u00e4m\u00e4n havaintojaan eri puolelta Suomea, joiden pohjalta tarkennettiin tunnistettuja kohderyhmi\u00e4 ja ostopersoonia entisest\u00e4\u00e4n.<\/p>\n<p>Ty\u00f6n viimeisess\u00e4 vaiheessa ostopersoonat ja niihin liittyv\u00e4t havainnot esiteltiin Kontion henkil\u00f6st\u00f6lle webinaarien avulla. Alla esitetty koko projektin aikajana.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4ljawb-39-6ec33b86decaf7dbb2571f28c4176c6f\">\n#top .hr.hr-invisible.av-kk4ljawb-39-6ec33b86decaf7dbb2571f28c4176c6f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kk4ljawb-39-6ec33b86decaf7dbb2571f28c4176c6f hr-invisible  avia-builder-el-49  el_after_av_two_third  avia-builder-el-last  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-kk4mbymx-37-320b7e7f547541b63a78a869313cec8d main_color avia-section-default avia-no-border-styling  avia-builder-el-50  el_after_av_section  el_before_av_layout_row  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12674'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ksk0whn3-74313a15f97443912259c38f8c96b582\">\n.avia-timeline-container.av-ksk0whn3-74313a15f97443912259c38f8c96b582 .av-milestone-icon-inner{\nbackground-color:#146070;\ncolor:#ffffff;\n}\n.avia-timeline-container.av-ksk0whn3-74313a15f97443912259c38f8c96b582 .av-milestone-indicator{\nbackground-color:#146070;\n}\n.avia-timeline-container.av-ksk0whn3-74313a15f97443912259c38f8c96b582 .av-milestone-article-footer{\nbackground-color:#146070;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-ksk0whn3-74313a15f97443912259c38f8c96b582 av-slideshow-ui  avia-builder-el-51  avia-builder-el-no-sibling  avia-slideshow-carousel' avia-data-slides='4'><ul class='avia-timeline avia-timeline-horizontal av-milestone-placement-top avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-199d7u4-e0c3d01c0bccf1d38d48a401285521ec av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-tammikuu-2021'><strong>Tammikuu 2021<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Aloitusty\u00f6paja ja nykytila-analyysi<\/h4><\/header><div class='av-milestone-content'><p>Liiketoimintatavoitteista ja br\u00e4ndistrategiasta johdettu markkinoinnin nykytila<\/p>\n<p>Verkkosivuston toimivuuden analysointi ja toimenpidesuositukset<\/p>\n<p>Asiakasdatan nykytilakuvaus<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-s9uwek-0c7b405690aed588be300f5344fba8cb av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-helmi-huhtikuu'><strong>Helmi-Huhtikuu<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Toteutusta, asiakasdatan analysointi<\/h4><\/header><div class='av-milestone-content'><p>Asiakastyytyv\u00e4isyystutkimus<\/p>\n<p>Ostopersoonien mallinnus ja ensimm\u00e4inen kuvaus<\/p>\n<p>Asiakastyytyv\u00e4isyys\u00adtutkimuksen tulosten l\u00e4pik\u00e4ynti<\/p>\n<p>Ostopersoonien esittely Kontion henkil\u00f6st\u00f6lle webinaarissa<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-14okfl8-b56b5a3f313a40d95d70797e8729ccca av-animated-generic fade-in av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-toukokuu'><strong>Toukokuu<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Henkil\u00f6st\u00f6n workshop<\/h4><\/header><div class='av-milestone-content'><p>Asiakastutkimuksen tulosten esittely kontion henkil\u00f6st\u00f6lle webinaarissa<\/p>\n<p>Ostopersoonien validointi henkil\u00f6st\u00f6n kanssa<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-vyg602-76c63fb184e06e7102d56c8be9d25645 av-animated-generic fade-in av-milestone-even'><h2 class='av-milestone-date ' id='milestone-kesakuu'><strong>Kes\u00e4kuu<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\"><h4 class='av-milestone-title '>Toteutus valmis<\/h4><\/header><div class='av-milestone-content'><p>Ostopersoonien t\u00e4ydent\u00e4minen henkil\u00f6st\u00f6n n\u00e4kemysten perusteella<\/p>\n<p>Kontiotuotteen sis\u00e4inen webinaari henkil\u00f6st\u00f6lle lopullisista ostopersoonista<\/p>\n<p>Tarve uudelle rekrytoinnille: markkinointip\u00e4\u00e4llik\u00f6n haku<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><div class='avia-slideshow-arrows avia-slideshow-controls av-timeline-nav ' ><a href='#prev' class='prev-slide prev-slide av-timeline-nav-prev av-nav-btn' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Edellinen<\/a><a href='#next' class='next-slide next-slide av-timeline-nav-next av-nav-btn' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Seuraava<\/a><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='tulokset'  class='av-layout-grid-container av-2twmaq-41-da682cf1ec492fe0d8941fd95ceae45c entry-content-wrapper main_color av-flex-cells  avia-builder-el-52  el_after_av_section  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk854tp1-40-375aa3ed4215af7785c32591ba02d247\">\n.flex_cell.av-kk854tp1-40-375aa3ed4215af7785c32591ba02d247{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-kk854tp1-40-375aa3ed4215af7785c32591ba02d247{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-kk854tp1-40-375aa3ed4215af7785c32591ba02d247 av-gridrow-cell av_one_full no_margin  avia-builder-el-53  avia-builder-el-no-sibling  av-zero-padding' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4ljawb-31-70429c04876d6703c396c1fb88bf4599\">\n#top 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container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12674'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4ljawb-30-8efbf0cdb955d3d31b4ef99220452a24\">\n#top .hr.hr-invisible.av-kk4ljawb-30-8efbf0cdb955d3d31b4ef99220452a24{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kk4ljawb-30-8efbf0cdb955d3d31b4ef99220452a24 hr-invisible  avia-builder-el-57  el_before_av_one_third  avia-builder-el-first  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-togqw1-7cb10df7a5a46d6a3bb66e8a16ac665b\">\n.flex_column.av-togqw1-7cb10df7a5a46d6a3bb66e8a16ac665b{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-togqw1-7cb10df7a5a46d6a3bb66e8a16ac665b av_one_third  avia-builder-el-58  el_after_av_hr  el_before_av_two_third  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ktsluz6d-36-80585f69d2ff1d797628871bdfdd0ad2\">\n.avia-image-container.av-ktsluz6d-36-80585f69d2ff1d797628871bdfdd0ad2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ktsluz6d-36-80585f69d2ff1d797628871bdfdd0ad2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ktsluz6d-36-80585f69d2ff1d797628871bdfdd0ad2 av-styling- avia-align-center  avia-builder-el-59  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-12684 avia-img-lazy-loading-not-12684 avia_image ' src=\"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Lehtoranta.jpg\" alt='' title='Kontio-Lehtoranta'  height=\"900\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Lehtoranta.jpg 1200w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Lehtoranta-300x225.jpg 300w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Lehtoranta-768x576.jpg 768w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Lehtoranta-1024x768.jpg 1024w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Lehtoranta-705x529.jpg 705w, https:\/\/www.kalevamedia.fi\/yrityksille\/wp-content\/uploads\/sites\/333\/2021\/11\/Kontio-Lehtoranta-450x338.jpg 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ktwpy2nx-35-8fea72841f86f37b33ba7809125001d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p3-serif\">Kodin asumisviihtyvyyteen kiinnitet\u00e4\u00e4n jatkuvasti enemm\u00e4n huomiota, esimerkiksi tilan tarve korostuu toiveissa. Kuva: Kontio.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ob5lk-0ac59c0d945fc2adbe6694acdc4536e0\">\n.flex_column.av-3ob5lk-0ac59c0d945fc2adbe6694acdc4536e0{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3ob5lk-0ac59c0d945fc2adbe6694acdc4536e0 av_two_third  avia-builder-el-61  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7youiyz-148eb6ccf6c40d463e0e22b855f5e98b\">\n#top .av-special-heading.av-l7youiyz-148eb6ccf6c40d463e0e22b855f5e98b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l7youiyz-148eb6ccf6c40d463e0e22b855f5e98b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l7youiyz-148eb6ccf6c40d463e0e22b855f5e98b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l7youiyz-148eb6ccf6c40d463e0e22b855f5e98b av-special-heading-h3 blockquote modern-quote  avia-builder-el-62  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Ostopersoonien m\u00e4\u00e4rittely helpotti jatkoty\u00f6t\u00e4<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kk4mbenw-32-07eb7e63f0643be1ed0d32fa63421266 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Kohderyhmien tarkka kuvaus ostopersooniksi asti antaa Kontiolle ty\u00f6kalun, jonka avulla voidaan tehd\u00e4 kohderyhmille <span class=\"highlighted-text-light\">entist\u00e4 puhuttelevampaa markkinointiviestint\u00e4\u00e4,<\/span> osataan ottaa huomioon eri kohderyhmien toiveet ja tottumukset myynti- ja asiakaspalveluty\u00f6ss\u00e4 sek\u00e4 varmistetaan tuote- ja palveluportfolion kohtaaminen erilaisten asiakkaiden tarpeisiin.<\/p>\n<p>Yritys koki saaneensa lis\u00e4arvoa my\u00f6s tulosten ja havaintojen jakamisesta henkil\u00f6st\u00f6lleen webinaarien muodossa. Kun asiakastutkimusten tulokset ja datasta ker\u00e4tyt havainnot vastasivat Kontion johdon n\u00e4kemyst\u00e4 uudesta liiketoimintastrategiasta, henkil\u00f6st\u00f6n usko uuteen strategiaan vahvistui, ja sen my\u00f6t\u00e4 esimerkiksi myyjien motivaatio uuteen tekemisen malliin lujittui.<\/p>\n<p>\u2013 Olin erityisen tyytyv\u00e4inen ostajapersoonien m\u00e4\u00e4rittelyyn, erityisesti kun pohjalla oli kovaa numeraalista dataa, ja miten me pystyttiin workshopeissa rikastamaan sit\u00e4 tietoa myynnin kanssa, eli saatiin laadullinenkin tieto mukaan. Sit\u00e4 kautta ostaja\u00adpersoonista tuli hyvin el\u00e4vi\u00e4. Ja kun ne ovat tarpeeksi selv\u00e4t ja konkreettiset ja aidon tuntuiset, markkinointi\u00adsuunnitelmankin tekeminen on paljon helpompaa, Rytky avaa.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kk4mbenw-28-cfde43cfdad17a422f369c062b2d3d10 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"highlighted-text-light\">Projektia pidettiin Kontiolla eritt\u00e4in onnistuneena.<\/span> Seuraavaa vaihetta varten yritys koki t\u00e4rke\u00e4ksi vahvistaa osaamistaan. Mukaan kasvua vahvistamaan palkattiin uusi markkinointip\u00e4\u00e4llikk\u00f6 <strong>Petteri Tolonen.<\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kk4mbenw-27-31cff59ffd6b5edd80a2801609d6acf4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote class=\"custom-bq\">\n<p>\n  <span class=\"dashicons dashicons-editor-quote\"><\/span><\/p>\n<p class=\"p4-serif\">&#8221;Markkinointistrategian suunnittelussa kohderyhmien tuntemuksen merkitys on suuri. Ker\u00e4tty asiakasdata ja siit\u00e4 koostettu ostajapersoona-analyysi helpotti omaa perehtymis\u00advaihettani huomattavasti. Ostajapersoonien tunteminen on nopeuttanut markkinoinnissa teht\u00e4vi\u00e4 valintoja ja p\u00e4\u00e4t\u00f6ksi\u00e4.&#8221;<\/p>\n<\/blockquote>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kk4mbenw-26-004cb1ed484c9185599edab4d98944fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p6-sans-tumma-harmaa\">PETTERI TOLONEN &#8211; MARKKINOINTIP\u00c4\u00c4LLIKK\u00d6, KONTIO<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4ljawb-29-c75673ed36c6a83f14a3d2600077c1a1\">\n#top .hr.hr-invisible.av-kk4ljawb-29-c75673ed36c6a83f14a3d2600077c1a1{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-kk4ljawb-29-c75673ed36c6a83f14a3d2600077c1a1 hr-invisible  avia-builder-el-67  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style 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el_before_av_section  avia-bg-style-scroll av-minimum-height av-minimum-height-25 av-height-25  container_wrap fullsize'   data-av_minimum_height_pc='25' data-av_min_height_opt='25'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12674'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3dxitia-7147b499e22618b18dfa51e928298cfa\">\n.av_font_icon.av-3dxitia-7147b499e22618b18dfa51e928298cfa{\ncolor:#000000;\nborder-color:#000000;\n}\n.av_font_icon.av-3dxitia-7147b499e22618b18dfa51e928298cfa .av-icon-char{\nfont-size:80px;\nline-height:80px;\n}\n<\/style>\n<span  class='av_font_icon av-3dxitia-7147b499e22618b18dfa51e928298cfa avia_animate_when_visible av-icon-style- avia-icon-pos-center'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue87b' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3674j1e-baac3790d54db0bcd0cf1a9ca24bc4de\">\n#top .hr.hr-invisible.av-3674j1e-baac3790d54db0bcd0cf1a9ca24bc4de{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-3674j1e-baac3790d54db0bcd0cf1a9ca24bc4de hr-invisible  avia-builder-el-71  el_after_av_font_icon  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ll55t2ot-f0e3fd7fb093a5a41d7c9aca2b77abc7\">\n#top .av-special-heading.av-ll55t2ot-f0e3fd7fb093a5a41d7c9aca2b77abc7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ll55t2ot-f0e3fd7fb093a5a41d7c9aca2b77abc7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ll55t2ot-f0e3fd7fb093a5a41d7c9aca2b77abc7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading 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post-entry-12674'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7xb5ylo-7a3dd1e3713d45cc8b2176ec9e359e7f\">\n#top .av-special-heading.av-l7xb5ylo-7a3dd1e3713d45cc8b2176ec9e359e7f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l7xb5ylo-7a3dd1e3713d45cc8b2176ec9e359e7f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l7xb5ylo-7a3dd1e3713d45cc8b2176ec9e359e7f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l7xb5ylo-7a3dd1e3713d45cc8b2176ec9e359e7f av-special-heading-h3 blockquote modern-quote  avia-builder-el-79  el_before_av_hr  avia-builder-el-first '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >N\u00e4m\u00e4 palvelumme ovat mahdollistaneet Kontion kasvutarinan<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk4ljawb-24-12b3b62c750822a4c055b0f4ff85cf6b\">\n#top .hr.hr-invisible.av-kk4ljawb-24-12b3b62c750822a4c055b0f4ff85cf6b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kk4ljawb-24-12b3b62c750822a4c055b0f4ff85cf6b hr-invisible  avia-builder-el-80  el_after_av_heading  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2x162qs-6ce59982a200ffd8b20e7667b6a1689d\">\n.flex_column.av-2x162qs-6ce59982a200ffd8b20e7667b6a1689d{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2x162qs-6ce59982a200ffd8b20e7667b6a1689d av_one_third  avia-builder-el-81  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kvc02cxa-d940bc174b6e17dd5744d414fc5f33aa\">\n.av_font_icon.av-kvc02cxa-d940bc174b6e17dd5744d414fc5f33aa{\ncolor:#3cc2dd;\nborder-color:#3cc2dd;\n}\n.av_font_icon.av-kvc02cxa-d940bc174b6e17dd5744d414fc5f33aa .av-icon-char{\nfont-size:50px;\nline-height:50px;\nwidth:50px;\n}\n<\/style>\n<span  class='av_font_icon av-kvc02cxa-d940bc174b6e17dd5744d414fc5f33aa avia_animate_when_visible av-icon-style-border avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kvc09o5y-21d15e9184c856430aae4087582bb275\">\n#top .hr.hr-invisible.av-kvc09o5y-21d15e9184c856430aae4087582bb275{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kvc09o5y-21d15e9184c856430aae4087582bb275 hr-invisible  avia-builder-el-83  el_after_av_font_icon  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kvc04hy5-689da2ec94cf5ef67b906b65604b086f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Tutkimuspalvelut<\/h3>\n<p>R\u00e4\u00e4t\u00e4l\u00f6ityjen kuluttaja- ja markkinatutkimustemme avulla p\u00e4\u00e4set sukeltamaan syvemm\u00e4lle nykyisten tai potentiaalisten asiakkaidesi k\u00e4ytt\u00e4ytymiseen ja ajatusmaailmaan.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kvc09o5y-21-251751a8d5ec51d4d002b44dc6d422e6\">\n#top .hr.hr-invisible.av-kvc09o5y-21-251751a8d5ec51d4d002b44dc6d422e6{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kvc09o5y-21-251751a8d5ec51d4d002b44dc6d422e6 hr-invisible  avia-builder-el-85  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kvc01rbi-d0380be5403718a869580cbb23272572 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a class=\"avia-button custom-arrow-button avia-icon_select-no avia-color-theme-color avia-size-medium avia-position-left \" href=\"https:\/\/www.kalevamedia.fi\/yrityksille\/palvelumme\/asiakas-ja-markkinaymmarrys\/tutkimuspalvelut\/\"><span class=\"avia_iconbox_title\">Tutki tutkimuksia<\/span><\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kvc0owuw-803b3b450a8f34583324089aad8045f0\">\n#top .hr.hr-invisible.av-kvc0owuw-803b3b450a8f34583324089aad8045f0{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kvc0owuw-803b3b450a8f34583324089aad8045f0 hr-invisible  avia-builder-el-87  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2x162qs-23-c9a48d293c51efa6ee33f33479dde404\">\n.flex_column.av-2x162qs-23-c9a48d293c51efa6ee33f33479dde404{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2x162qs-23-c9a48d293c51efa6ee33f33479dde404 av_one_third  avia-builder-el-88  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kvc02cxa-22-2b203a5d6b6257cd894362563434f52d\">\n.av_font_icon.av-kvc02cxa-22-2b203a5d6b6257cd894362563434f52d{\ncolor:#3cc2dd;\nborder-color:#3cc2dd;\n}\n.av_font_icon.av-kvc02cxa-22-2b203a5d6b6257cd894362563434f52d .av-icon-char{\nfont-size:50px;\nline-height:50px;\nwidth:50px;\n}\n<\/style>\n<span  class='av_font_icon av-kvc02cxa-22-2b203a5d6b6257cd894362563434f52d avia_animate_when_visible av-icon-style-border avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue80c' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kvc09o5y-19-061be599d661d0f9de868073a13e43ea\">\n#top .hr.hr-invisible.av-kvc09o5y-19-061be599d661d0f9de868073a13e43ea{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kvc09o5y-19-061be599d661d0f9de868073a13e43ea hr-invisible  avia-builder-el-90  el_after_av_font_icon  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kvc04hy5-20-3d938285ff761039087779f7f9faeec2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Asiakas- ja markkina\u00adymm\u00e4rrys<\/h3>\n<p>Ilman riitt\u00e4v\u00e4n hyv\u00e4\u00e4 asiakasymm\u00e4rryst\u00e4 markkinoijan on vaikea suunnitella toimivaa markkinointia ja myynti\u00e4 ja johtaa niit\u00e4 menestyksekk\u00e4\u00e4sti.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kvc09o5y-14-048d40ddb9ad4e001a3dba5905779d83\">\n#top .hr.hr-invisible.av-kvc09o5y-14-048d40ddb9ad4e001a3dba5905779d83{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kvc09o5y-14-048d40ddb9ad4e001a3dba5905779d83 hr-invisible  avia-builder-el-92  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kvc01rbi-18-c30329a5326b7a9a3a2e5eca3790e0bb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a class=\"avia-button custom-arrow-button avia-icon_select-no avia-color-theme-color avia-size-medium avia-position-left \" href=\"https:\/\/www.kalevamedia.fi\/yrityksille\/palvelumme\/asiakas-ja-markkinaymmarrys\/\"><span class=\"avia_iconbox_title\">Tutustu lis\u00e4\u00e4<\/span><\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kvc0owuw-17-409f5a2a1fd3ad6abd5e4d9866859ca5\">\n#top .hr.hr-invisible.av-kvc0owuw-17-409f5a2a1fd3ad6abd5e4d9866859ca5{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kvc0owuw-17-409f5a2a1fd3ad6abd5e4d9866859ca5 hr-invisible  avia-builder-el-94  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2x162qs-16-af1309044254ac2090dccbc5d2286ec8\">\n.flex_column.av-2x162qs-16-af1309044254ac2090dccbc5d2286ec8{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2x162qs-16-af1309044254ac2090dccbc5d2286ec8 av_one_third  avia-builder-el-95  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kvc02cxa-15-98af16c03c2242f1e05125ed51d07f4a\">\n.av_font_icon.av-kvc02cxa-15-98af16c03c2242f1e05125ed51d07f4a{\ncolor:#3cc2dd;\nborder-color:#3cc2dd;\n}\n.av_font_icon.av-kvc02cxa-15-98af16c03c2242f1e05125ed51d07f4a .av-icon-char{\nfont-size:50px;\nline-height:50px;\nwidth:50px;\n}\n<\/style>\n<span  class='av_font_icon av-kvc02cxa-15-98af16c03c2242f1e05125ed51d07f4a avia_animate_when_visible av-icon-style-border avia-icon-pos-left avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kvc09o5y-12-a1f9f35ad3258b6bf2bf3e2d8db13027\">\n#top .hr.hr-invisible.av-kvc09o5y-12-a1f9f35ad3258b6bf2bf3e2d8db13027{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kvc09o5y-12-a1f9f35ad3258b6bf2bf3e2d8db13027 hr-invisible  avia-builder-el-97  el_after_av_font_icon  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kvc04hy5-13-712f693792a2f0ba14c8fb8786626581 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Suunnittelu ja konseptointi<\/h3>\n<p>Tulevaisuudessa menestyv\u00e4t ne yritykset, jotka osaavat uudistaa ja uudistua. Saammeko auttaa yrityst\u00e4si strategisen markkinoinnin suunnittelussa ja konseptien luomisessa?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kvc09o5y-9-3cd0f0235a5b2a626111caa5f726869e\">\n#top .hr.hr-invisible.av-kvc09o5y-9-3cd0f0235a5b2a626111caa5f726869e{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-kvc09o5y-9-3cd0f0235a5b2a626111caa5f726869e hr-invisible  avia-builder-el-99  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kvc01rbi-11-643a0ad51d96ec495053db599238a4ba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a class=\"avia-button custom-arrow-button avia-icon_select-no avia-color-theme-color avia-size-medium avia-position-left \" href=\"https:\/\/www.kalevamedia.fi\/yrityksille\/palvelumme\/suunnittelu-ja-konseptointi\/\"><span class=\"avia_iconbox_title\">Kyll\u00e4 kiitos<\/span><\/a><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kvc0owuw-10-0e4d73ececf2ef6af6688cde2b97ee3f\">\n#top .hr.hr-invisible.av-kvc0owuw-10-0e4d73ececf2ef6af6688cde2b97ee3f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kvc0owuw-10-0e4d73ececf2ef6af6688cde2b97ee3f hr-invisible  avia-builder-el-101  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1242,"featured_media":12711,"parent":3016,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-12674","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/pages\/12674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/users\/1242"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/comments?post=12674"}],"version-history":[{"count":17,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/pages\/12674\/revisions"}],"predecessor-version":[{"id":23069,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/pages\/12674\/revisions\/23069"}],"up":[{"embeddable":true,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/pages\/3016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/media\/12711"}],"wp:attachment":[{"href":"https:\/\/www.kalevamedia.fi\/yrityksille\/wp-json\/wp\/v2\/media?parent=12674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}