{"id":2103,"date":"2018-03-28T18:12:26","date_gmt":"2018-03-28T15:12:26","guid":{"rendered":"https:\/\/sivustot.kaleva.fi\/kalevamedia\/?page_id=2103"},"modified":"2024-09-05T10:19:24","modified_gmt":"2024-09-05T07:19:24","slug":"strategy-business-divisions","status":"publish","type":"page","link":"https:\/\/www.kalevamedia.fi\/en\/about\/strategy-business-divisions\/","title":{"rendered":"Strategy and Business Divisions"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljj5kb0q-2ec7a8cb8ad541e2968e8635c4385e12\">\n.avia-section.av-ljj5kb0q-2ec7a8cb8ad541e2968e8635c4385e12 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.kalevamedia.fi\/en\/wp-content\/uploads\/sites\/263\/2023\/06\/2019-01-19t204201410z_dji_0019-r-17a80_jarmo_halme_2500px.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-ljj5kb0q-2ec7a8cb8ad541e2968e8635c4385e12 .av-section-color-overlay{\nopacity:0.4;\nbackground-color:#020202;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-ljj5kb0q-2ec7a8cb8ad541e2968e8635c4385e12 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-small-hide av-mini-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2103'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljj5kq3v-297ec9c08745d3fcc7fcf002dc52fa22\">\n.flex_column.av-ljj5kq3v-297ec9c08745d3fcc7fcf002dc52fa22{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:60px 60px 60px 60px;\nbackground-color:rgba(2,2,2,0.6);\n}\n<\/style>\n<div  class='flex_column av-ljj5kq3v-297ec9c08745d3fcc7fcf002dc52fa22 av_three_fifth  avia-builder-el-1  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6289p3-d44c15557af240e011cf844af44b55ac\">\n#top .av-special-heading.av-6289p3-d44c15557af240e011cf844af44b55ac{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-6289p3-d44c15557af240e011cf844af44b55ac .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-6289p3-d44c15557af240e011cf844af44b55ac .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-6289p3-d44c15557af240e011cf844af44b55ac .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-6289p3-d44c15557af240e011cf844af44b55ac av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Strategy and Business Divisions<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4szyvb-cdf03c91b152dd254884099defed7177\">\n#top .av_textblock_section.av-4szyvb-cdf03c91b152dd254884099defed7177 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-4szyvb-cdf03c91b152dd254884099defed7177 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p class=\"p1-sans-musta\">Kaleva has the history of over 120 years as the most significant media house in Oulu and North Finland. We are on our way to become a significant content and influencing company, whose DNA is packed with deep understanding of locality. Our goal is that every Finn uses some of the services provided by Kaleva Media. We also work towards a future, where Kaleva Media is one of Finland\u2019s most interesting and inspiring work places in the media field.<\/p>\n<p class=\"p1-sans-musta\">We seek new growth by increasing the number of media and by creating new marketing services and platforms.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27emkn-b69ae26e33efe8ee2cb7bb47602ec411\">\n.flex_column.av-27emkn-b69ae26e33efe8ee2cb7bb47602ec411{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-27emkn-b69ae26e33efe8ee2cb7bb47602ec411 av_two_fifth  avia-builder-el-4  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljixwlqp-716992cbcf31fe9a62a9c14b4cb890ad\">\n.avia-section.av-ljixwlqp-716992cbcf31fe9a62a9c14b4cb890ad .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.kalevamedia.fi\/en\/wp-content\/uploads\/sites\/263\/2023\/06\/2019-01-19t204201410z_dji_0019-r-17a80_jarmo_halme_2500px.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-ljixwlqp-716992cbcf31fe9a62a9c14b4cb890ad .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#020202;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-ljixwlqp-716992cbcf31fe9a62a9c14b4cb890ad main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-full-stretch av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2103'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33b8vr-9e86297e98123c3f6b126112b3a848a1\">\n.flex_column.av-33b8vr-9e86297e98123c3f6b126112b3a848a1{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-33b8vr-9e86297e98123c3f6b126112b3a848a1 av_three_fifth  avia-builder-el-6  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4mzx3b-590234c6f2eed99aca3a4e4952e85ee9\">\n#top .av-special-heading.av-4mzx3b-590234c6f2eed99aca3a4e4952e85ee9{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-4mzx3b-590234c6f2eed99aca3a4e4952e85ee9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4mzx3b-590234c6f2eed99aca3a4e4952e85ee9 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-4mzx3b-590234c6f2eed99aca3a4e4952e85ee9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-4mzx3b-590234c6f2eed99aca3a4e4952e85ee9 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-7  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Strategy and Business Divisions<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-stt5mf-53f2933a7e7020ac6d909611712202b2\">\n#top .av_textblock_section.av-stt5mf-53f2933a7e7020ac6d909611712202b2 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-stt5mf-53f2933a7e7020ac6d909611712202b2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p class=\"p1-sans-musta\">Kaleva has the history of over 120 years as the most significant media house in Oulu and North Finland. We are on our way to become a significant content and influencing company, whose DNA is packed with deep understanding of locality. Our goal is that every Finn uses some of the services provided by Kaleva Media. We also work towards a future, where Kaleva Media is one of Finland\u2019s most interesting and inspiring work places in the media field.<\/p>\n<p class=\"p1-sans-musta\">We seek new growth by increasing the number of media and by creating new marketing services and platforms.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rys1kn-eb5a0cc0a8c0f3a0ab4f870a4b61c167\">\n.flex_column.av-rys1kn-eb5a0cc0a8c0f3a0ab4f870a4b61c167{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-rys1kn-eb5a0cc0a8c0f3a0ab4f870a4b61c167 av_two_fifth  avia-builder-el-9  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='av_section_3'  class='avia-section av-y2mcp3-ef28257ddfdbfaeef4bab8352e276fd4 main_color avia-section-default avia-no-shadow  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2103'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4k8ok7-d97158b2c75e417dfcf8f47aec7d023f av_one_half  avia-builder-el-11  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-j0dthz-6c1ac83583b429c972325d3bc6d60cb9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Media Business Invests in Locally Produced Content<\/h3>\n<p class=\"p1-sans-musta\">Media business is devoted to high-quality journalism, content products and comprehensive marketing solutions in different digital channels and print media.<\/p>\n<p class=\"p1-sans-musta\">Our business contains the following publications: Kaleva, Forum24, Lapin Kansa, Uusi Rovaniemi, Lounais-Lappi, Raahen Seutu, Raahelainen, Pyh\u00e4jokiseutu, Koillissanomat, Iijokiseutu, Rantalakeus, Siikajokilaakso, Pohjoisen Polut and Kolmiokirja magazines as well as the encompassing digital channels and services of all above mentioned publications.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-2hcs3b-1f2c56c517324417f1a6228bebec84e6 av_one_half  avia-builder-el-13  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-fbj5kn-ffda05c07bfd4a47fa12615de4fdc47e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Marketing Services as Growth Engine<\/h3>\n<p class=\"p1-sans-musta\">Marketing services and platforms business aims at strong growth. At the moment, marketing services and platforms are provided within the family of companies by Indieplace, which specializes in providing and designing influential marketing and Kolmas Polvi, a marketing agency that specializes in digital marketing, brand strategy and creative story telling. Marketing services and platforms business complement Kaleva Media\u2019s media sales by increasing the volume of digital products and services, customers and know-how. Together they attach the family of companies to Finland\u2019s media market.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9e91jb-cb5aa875b9ae09657a13b130cb71063b\">\n.avia-section.av-9e91jb-cb5aa875b9ae09657a13b130cb71063b{\nbackground-color:#efebe2;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-9e91jb-cb5aa875b9ae09657a13b130cb71063b main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_slideshow_full  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2103'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6x8qlj-ddf13684bb383fa4845b031444c04ef1\">\n.flex_column.av-6x8qlj-ddf13684bb383fa4845b031444c04ef1{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6x8qlj-ddf13684bb383fa4845b031444c04ef1 av_two_third  avia-builder-el-16  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37ozw7-b01d9164198b46f02cd4b5953dd2470a\">\n#top .av-special-heading.av-37ozw7-b01d9164198b46f02cd4b5953dd2470a{\npadding-bottom:0;\n}\nbody .av-special-heading.av-37ozw7-b01d9164198b46f02cd4b5953dd2470a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-37ozw7-b01d9164198b46f02cd4b5953dd2470a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-37ozw7-b01d9164198b46f02cd4b5953dd2470a av-special-heading-h3 blockquote modern-quote  avia-builder-el-17  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Culture and data intelligence is the furure\u2019s gold<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-4pdnif-247ff50954ac0e733ed1868146888d89 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1-sans-musta\">We firmly believe that the inspiring employee experience positively influences the customer experience. We invest strongly in developing meaningful corporate culture and employer image as well as in changing the working culture to an ever more agile and self-directing direction.<\/p>\n<p class=\"p1-sans-musta\">Moreover, we will take our data and AI abilities to the world-class level. We transform the extensive data assets of the family of companies with the help of artificial intelligence into understanding and profitability that can be made use of both in our own and our customers\u2019 businesses. Through that understanding, our future media and marketing services will provide our customers with ever more relevant content and effective marketing widely through both traditional and brand new channels. Our customers are at the very core of all our development.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-333qtj-112d374e04404c18440767d3f426267b\">\n.flex_column.av-333qtj-112d374e04404c18440767d3f426267b{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-333qtj-112d374e04404c18440767d3f426267b av_one_third  avia-builder-el-19  el_after_av_two_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-20  el_after_av_section  avia-builder-el-last   slider-not-first container_wrap sidebar_right'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q3rhpz-502d0b538be98ff40fb0123a3e63bbb7\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-q3rhpz-502d0b538be98ff40fb0123a3e63bbb7__0 .avia-caption-title{\ncolor:#ffffff;\n}\n#top .avia-slideshow .av-slideshow-caption.av-q3rhpz-502d0b538be98ff40fb0123a3e63bbb7__0 .avia-caption-content{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-slideshow av-q3rhpz-502d0b538be98ff40fb0123a3e63bbb7 avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 43%;'><li  class='avia-slideshow-slide av-q3rhpz-502d0b538be98ff40fb0123a3e63bbb7__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-q3rhpz-502d0b538be98ff40fb0123a3e63bbb7__0 caption_fullwidth caption_left caption_left_framed caption_framed'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >New Year\u2019s Eve \u2013 Oulu, 2015<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p>Photo: Jarmo Kontiainen<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-3211 avia-img-lazy-loading-not-3211\"  src=\"https:\/\/www.kalevamedia.fi\/en\/wp-content\/uploads\/sites\/263\/2018\/09\/Uusvuosi_2015_jarmo_kontiainen_w1000-1000x430.jpg\" width=\"1000\" height=\"430\" title='Uusi Vuosi 2016 Oulun kauppatorilla.' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:300px; min-width:698px; ' \/><\/div><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":27,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2103","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.kalevamedia.fi\/en\/wp-json\/wp\/v2\/pages\/2103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kalevamedia.fi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kalevamedia.fi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kalevamedia.fi\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kalevamedia.fi\/en\/wp-json\/wp\/v2\/comments?post=2103"}],"version-history":[{"count":29,"href":"https:\/\/www.kalevamedia.fi\/en\/wp-json\/wp\/v2\/pages\/2103\/revisions"}],"predecessor-version":[{"id":5028,"href":"https:\/\/www.kalevamedia.fi\/en\/wp-json\/wp\/v2\/pages\/2103\/revisions\/5028"}],"up":[{"embeddable":true,"href":"https:\/\/www.kalevamedia.fi\/en\/wp-json\/wp\/v2\/pages\/27"}],"wp:attachment":[{"href":"https:\/\/www.kalevamedia.fi\/en\/wp-json\/wp\/v2\/media?parent=2103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}